Beechworth Community Early Years Learning Centre is a childcare and kinder education centre in Beechworth, Victoria. Following an organisational restructure and expansion of services, we developed a new visual identity and tone of voice for the Centre that captured the idea of childlike wonder and imagination, and the support of a strong community.

Taking the 'B' from Beechworth and combining it with a heart to represent the Centre's ethos of 'we share the care', we created a suite of icons that evolve into a range of characters and experiences, symbolising the journey of early childhood education. This is supported by a welcoming tone of voice centred on the pillars of 'Being, Belonging, Becoming', and a warm and bright colour palette. 

Together, these elements build an identity that focuses on each child's individual growth, while bringing educators, families and the wider community into the story, recognising their vital role in shaping and encouraging little minds to grow. 

BRAND IDENTITY