We are passionate champions of your audience's perspective and experience. We facilitate audience and design co-creation, research the trends driving audience behaviours and mindsets, and run stakeholder workshops to help uncover the needs and insights that will drive meaningful strategy and audience-centric design. We also work with our own, or our clients’, qualitative and quantitative research partners to explore opportunities and refine or validate our work.

Our approach to audience insights and profiling goes beyond demographics alone, to create actionable audience profiles and personas that allow you to unite people based on their wants, needs and drivers. From your internal audiences such as team members and the board, to targeting new groups as you expand, our approach will find the most powerful insights to inform your brand and marketing strategies.

Want to learn more about how we develop and utilise audience and stakeholder insights, or our popular co-creation sessions?

Take a look at some of our case studies. You can learn about how community consultation founded our entire approach to creating the flexible Discover Northern Grampians placebrand. Or, take a look at how we used audience profiles and stakeholder engagement to successfully reposition OC Connections during a period of significant growth and change.

Contact us, to learn more about our audience and stakeholder insights and co-creation approach.