Brave, collaborative partnerships.
OUR STORYCúpla not only represents the Irish heritage and twin connections of our pair of founders - but also how we work in partnership with our team, clients and communities.
Our team of brand, marketing, copywriting and design specialists focus on outputs that are actionable for our clients - in the real world and every day, not just on paper - because this is how together, we will deliver outcomes that make a tangible, positive difference.
We live and work by our mission of making life better for people. Here’s how we make sure our actions always match our words:
We build long-lasting relationships with brave, collaborative, purpose-driven organisations. Together, we improve the communities, societies and world in which we all live.
We’re in a constant cycle of improvement - always looking for ways that we and our clients can have more impact, more efficiently.
We never lose sight of creating actionable, purposeful, audience-centric work. Everything we do starts and ends with the 'end user' of the products, services or experiences we brand.
We take care of our clients and of each other, and actively work to create an inclusive, people-centric culture. We only stand for fair, honest, considerate and compassionate interactions.
The team
Lyndal Kearney
Co-founder & Strategy Director
Hi, I’m Lyndal and I lead Cúpla’s strategy offer and client management team. I am a champion of the audience perspective - challenging traditional demographics to focus on the behaviour, wants and needs of the people your brand serves. Across my 20+ years in brand strategy and client services, I’ve delivered change-making projects for clients in Australia, Asia, the UK, Europe, New Zealand and the USA, across a broad range of industries and sectors.
Justine Donaldson
Co-founder & Creative Director
Hi, I’m Justine - Cúpla’s Creative Director. I lead our team to develop brands that put the audiences’ needs and the client’s objectives at the core of our work. My passion for creating meaningful brands has been honed through over 15 years of experience on projects that span the globe, across a diverse range of industries from FMCG to place branding, Government to not-for-profits.
Kayla Streatfeild
Account Director
Hi! I’m Kayla, Cúpla’s Account Director. I'm a brand enthusiast, dedicated to working closely with our clients as a strategic and business partner to produce effective work that is well considered and has a genuine impact. With over seven years of experience in client management, I ensure all our projects run smoothly, from project planning to campaign implementation and financial management.
Emma Lezala
Design Director
Hi, I’m Emma, Cúpla’s Design Director. I’ve been helping brands define and share their stories for over 12 years in Australia and internationally, with award-winning studios and in-house teams. I love working with clients who share our drive to create and shape brands for the better – for our clients, their audiences and the wider community.
Hannah Palfreyman
Brand & Communications Strategist
Hi! I’m Hannah, Cúpla’s Brand & Communications Strategist. I believe that clarity is the secret to cutting through the clutter of modern-day marketing. I love working with clients to bring their brand to life with clear, compelling messaging and actionable, insights-driven strategy. I’m a writer at heart, with seven years of experience in brand strategy, copywriting and project management.