Your brand guidelines are the most important tool you have for ensuring your brand is applied impactfully across every tough point for your different audiences.

We’ve created a number of new and reinvigorated brand identities, then applied these new brand identity assets to our clients’ key communications in a considered and unified manner. At the end of these type of projects, we think it’s important that all of the rules, ‘best practice brand examples’ and other considerations made through the design process are documented within a detailed brand guidelines document. This ensures that if you’re working with other suppliers or partners, they have the tools to be able to use and apply your brand in the same considered and consistent way we did, protecting your brand equity and ensuring your brand maintains a unified presence.

We are also a brand agency that can take your existing assets, create rules on how to best use these assets, and develop a brand guidelines document for you, if this is something you need.

Above all, we focus on delivering you actionable brand guidelines. For us, that means guidelines with streamlined detail that gives certainty on how best to apply your assets, while maintaining flexibility to adapt the brand to audience needs and different platforms.

We've created brand guidelines for organisations from all different sectors, from not-for-profits and charities to placebrands, and environmentally-friendly packaging to new statutory authorities.

Take a look at the optimised brand identity and guidelines we created for Kids Under Cover, helping the team navigate their brand assets with confidence and impact. Or, explore our work for Methodist Ladies' College, and how we built around their strong heritage with an expanded graphic system and comprehensive brand guidelines.

Contact us, to learn more about our brand guidelines experience.