Communicado

Communicado is an independent integrated marketing agency in Melbourne, with over 25 years of experience delivering strategic and creative campaigns for some of Australia's most loved brands. They wanted to amplify their bold, brave, client-centred approach with a new visual identity.

We made their signature orange more human and contemporary by partnering it with a strong blue. We then created an interplay between unique illustrations and simple, black-and-white photography to highlight Communicado's core promises - small agency ingenuity with big agency impact; solving big challenges without forgetting the small things; and brave, strategic and creative thinking that is solutions-focused. The final illustrations were cleverly created by Bea Crespo (www.beacrespo.es)

Communicado logo with inverted letter 'i', the dot of which forms morse code with the underline shape
Logo subtly reflects morse code and idea of communication through dots and dashes
Before and after comparison showing evolution of Communicado logo
Brand identity brings to life juxtaposition and layering of small and large moments that build excellent communication
We go beyond poster showing astronaut drifting above earth in brand colours royal blue and orange
Big Agency impact, small agency ingenuity
Lion stands atop stairs graphic next to brand statement brave, creative, strategic delivering integrated solutions
Orange graphic hand tips spoonful of sugar into black and white coffee cup next to brand statement solving your biggest challenges without forgetting the small stuff
Organic textured business card design for Communicado
Animated website homepage design for Communicado showing brand assets coming to life to interweave big and small moments
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