Puffing Billy Railway
Australia's oldest and most beloved steam railway, Puffing Billy, wanted a rejuvenated brand identity to coincide with the redevelopment and renewal of its visitor precincts. While the experience has always been joyful, wondrous and full of nature and history, the way Puffing Billy Railway expressed this was missing some of that joy and wonder. The new identity delivers a sense of discovery, inspired by the unveiling nature of the train’s steam. That iconic steam then frames evocative headlines and images capturing precious moments in time along the journey, bringing together history, nature, emotion and connection in one, timeless story.