For Victoria's High Country's first seasonal brand campaign in Autumn 2021, we went big and proud in outdoor and digital media, sharing both whole-of-region and sub-region stories to inspire more people to head to the Alpine region. The outdoor element of the campaign was executed across the Greater Melbourne and Geelong regions. Here are some snaps of it in action.

See our brand identity work for Victoria’s High Country here.

CAMPAIGN CREATION
CAMPAIGN ROLLOUT