Victoria's High Country Campaign

For Victoria's High Country's first seasonal brand campaign in Autumn 2021, we went big and proud in outdoor and digital media, sharing both whole-of-region and sub-region stories to inspire more people to head to the Alpine region. The outdoor element of the campaign was executed across the Greater Melbourne and Geelong regions. Here are some snaps of it in action.

See our brand identity work for Victoria’s High Country here.

Billboard design for Victoria's High Country launch campaign featuring call for visitors to heighten their experiences, go above and beyond at Mt Buller with inspirational imagery
Out of home advertising billboard design featuring young couple toasting two glasses of pinot as they gaze out over the vines
Taste Italy in the King Valley out of home billboard design for brand launch
Digital billboard design for brand launch featuring powder snow at Fall's Creek
Billboard design targeting cyclist visitor audience calling them to find their momentum in Bright and surrounds
Swap pavements for peaks billboard design on side of the Glen shopping centre
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