Western Port Biosphere
One of only five UNESCO-listed Biospheres in Australia, Western Port Biosphere needed a distinctive brand identity to increase community awareness and attract new partners and funding.
Taking direction from the newly developed brand narrative (created by the client team), we created a new visual identity that represents the Biosphere and its inhabitants, humans, flora and fauna, living and working together in one connected ecosystem.
From the brandmark, which contains references to native species and local sculptures, to layered macro and micro photography to express the breadth and depth of the Reserve’s conservation and research work, the new identity allows the Biosphere to communicate on both a scientific leadership level, and an inviting community level.