Women’s Health Victoria
Following the finalisation of a bold new strategy, Women's Health Victoria (WHV) needed a new visual identity that symbolised the evolution of the organisation. As WHV relentlessly works to improve health outcomes, services, information and access for women (cis and trans inclusive) and gender-diverse people, they wanted an identity that conveyed progress and inclusivity. On top of this, they needed a visual system to clarify their brand architecture, and their suite of resources, services and sub-brands. Taking inspiration from WHV's dedication to constantly moving forward, we created a visual identity that conveyed dynamic movement and builds brand recognition, through our acronym wordmark, vibrant colour palette, photography, and flexible 'Progression Angle' visual language, which allows unique new graphics to be created as needed, while maintaining a strong visual link to the brandmark.
Since its launch, the new visual identity has helped WHV achieve outstanding marketing results, including:
- a 50.6% monthly increase in LinkedIn followers
- an 89% increase in Instagram followers
- a 428% increase in content re-sharing on Instagram
- WHV’s most successful campaign ever for Labia Library, with an earned media potential editorial reach of 149 million and an ASR (equivalent advertising spend) of $1.4 million.