Bass Coast Dinosaurs Trail
Bass Coast City Council is developing an exciting new destination trail experience to celebrate and share the region's unique and fascinating polar dinosaur history, and we had the opportunity to build the story with them.
We created an identity to reflect and inspire the trail’s artistic and immersive experiences, helping to tell the special stories of the region’s polar dinosaur history. Inspired by artist’s impressions of dinosaur features, prints and skins, the playful and textural logo and suite of visual assets evocatively communicates the living history of the Trail, as well as its coastal contours. The tone of voice connects the mystery of the region’s prehistoric past to the curiosity of its contemporary stories.
This flexible brand identity is able to evolve with the development and implementation of the Bass Coast Dinosaurs Trail and all the experiences connected to it, inviting audiences into the adventure.
