Alpine Resorts Victoria
Alpine Resorts Victoria (ARV) is the statutory authority for the strategic leadership of the management of Victoria’s six Alpine resorts. The single entity, established in October 2022, needed a brand identity that positioned it for the whole region, while also being able to support each resort brand to shine for its own audiences.
The new identity is inspired by the alpine’s natural elements across all seasons. Our brand mark portrays both the mountains ‘A’ and valleys ‘V’, while the graphic devices that are integrated into the logo feature overlapping shapes representing the landscape and communities. The vibrant array of colours reflect the alpine environment while maintaining the gravitas needed to represent at a government level. Photography is natural and optimistic - featuring the landscapes, resorts, experiences and communities that make Victoria’s alpine region so special, all year round.
