Sense Solutions by InfraBuild
InfraBuild, Australia’s only fully vertically-integrated steel manufacturer, launched Australia’s first, locally-made lower embodied carbon steel solution range. With more innovations in the works, the team at InfraBuild wanted a confident and inventive product brand to lead the country to a more sustainable future built with steel.
To develop this new brand, we consulted a range of industry experts, as well as deep-diving with the InfraBuild team, to create the name, positioning and identity*. ‘Sense Solutions’, delivered by InfraBuild, was developed after our stakeholder consultation told us that innovating Australia’s first sustainable steel just ‘makes great sense’ - for building and the environment.
The brand identity features a stylised brand mark, bold green tones and distinctive iconography along with a straightforward, direct and easygoing TOV. It ladders back to the master InfraBuild brand, while feeling unique in the market and demonstrating how the company cares about building a better future for all Australians.
*Transform Awards ANZ 2024 Bronze Winner - Best Visual Identity.
