Sense Solutions by InfraBuild
InfraBuild, Australia’s only fully vertically-integrated steel manufacturer, launched Australia’s first, locally-made lower embodied carbon steel solution range. With more innovations in the works, the team at InfraBuild wanted a confident and inventive product brand to lead the country to a more sustainable future built with steel.
To develop this new brand, we consulted a range of industry experts, as well as deep-diving with the InfraBuild team, to create the name, positioning and identity. ‘Sense Solutions’, delivered by InfraBuild, was developed after our stakeholder consultation told us that innovating Australia’s first sustainable steel just ‘makes great sense’ - for building and the environment.
The brand identity features a stylised brand mark, bold green tones and distinctive iconography along with a straightforward, direct and easygoing TOV. It ladders back to the master InfraBuild brand, while feeling unique in the market and demonstrating how the company cares about building a better future for all Australians.
