Disruptive Packaging

Disruptive Packaging is challenging traditional single-use food transportation packaging, through their unmatched, 100% recyclable Unicor® range made from +65% natural elements. With more products in the works to lead the charge in environmental packaging, the team wanted a bold, in-your-face brand to disrupt the packaging market and offer better, greener and stronger solutions.

We helped them articulate their vision to “revolutionise packaging to help save the planet” and their ’Reduce, Reuse, Recycle. No compromises’ promise, which has been developed into a mark of confidence for customers.

The new identity features a bold, label-style logo and truly disruptive colours, graphics and tone of voice, showing they are unafraid to do what it takes to revolutionise the sector. Discover more about this truly disruptive packaging at disruptivepackaging.com

Disruptive Packaging logo with tagline. Better packaging. No Compromises.
Punchy brand tone of voice examples in impactful typography
Animated pledgemark
Together, we will reduce what we make, and continuously improve how we make it
Photography suite including close-ups of flowers, turtle under water, packaging, fisherman
The revolution is here, with a cartoon peace-sign hand forming the v in revolution
Hammer strikes packaging product
suite of brand stickers
Bold fluoro brand colour palette and suite of icons, including leaf recycle, whale, peace hand, grapes, snowflake, paintbrush, packaging, pine tree make of intersecting arrows
Snippet of Disruptive Packaging brand guidelines arranged in flatlay
Unicor and unicool product brochure
Suite of brand posters demonstrating impactful and flexible design system
Design mockup of Disruptive Packaging website on desktop and mobile
Facebook carousel ad of tips to reduce waste
Carousel ad of unicor packaging for bananas, fish and cauliflower
close-up details of Unicor product label design
Recycled merchandise stand featuring fishtank made of unicor product
Disruptive Packaging brand guidelines
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