Kids Under Cover – Target 450
Kids Under Cover (KUC) is an Australian charity dedicated to preventing and ending youth homelessness. With the release of its 2025 government investment prospectus, KUC needed an advocacy campaign to generate public support for its funding requests.
KUC needed a campaign that cut through the crisis care landscape with clear, punchy messaging about the value of prevention in ending youth homelessness.
We developed ‘Target 450’ as a single-minded message that sets a straightforward, tangible goal for the public and government to get behind - preventing 450 more young people from ever becoming homeless. Featuring bold, stamp-like visual assets, statistics and stories aligned to the KUC brand, the campaign was activated on socials, EDMs and website.
By evolving the way KUC talks about its work to reach and activate new audiences, Target 450 helps KUC create a movement of support to secure the government funding it needs to continue its incredible work.
