Discover Northern Grampians
The success of the Grampians region presented an opportunity to boost the visitor economy for the smaller ‘gateway’ towns within the Northern Grampians Shire. Through engaging community consultation, we created Discover Northern Grampians - a brand that unites the towns under a single, appealing destination brand, but also tells a unique local story for each town.
The Discover Northern Grampians visitor brand features layered storytelling, combining photography with juxtaposing tone of voice, crafted to feel like ongoing film reels. Further brand personality is added via a suite of illustrations for each town, and a rich but vibrant, and flexible colour palette.
We continue to support brand implementation for the Shire, through copywriting, graphic design and production for items such as visitor guides, wayfinding signage, interpretative signage, AR-enabled signage, murals and town flags.
