OC Connections
OC Connections offers flexible and specialised programs, accommodation and employment opportunities that are co-created with people living with disability, their families, OC Connections team members and partner organisations.
As OC Connections was experiencing significant expansion and growth, it needed a refreshed brand and marketing strategy to guide a more relevant and aligned market position, and to strengthen its vision and service delivery and communications.
We collaborated with OC Connections to create a clarified and reinvigorated brand positioning strategy that would inspire its stakeholders and clients, and keep them supported, engaged and involved along the way.
With our comprehensive approach to understanding a brand and its people, paired with actionable frameworks and the extensive sector knowledge and experience of OC Connections' people, we created a refined brand strategy, messaging and marketing plan to support OC Connections’ best-practice service for people living with disability, and to communicate with the different stakeholder groups in engaging and meaningful ways – today and in the future.
Stakeholder engagement sessions with participants, family, and the OC Connections team.
Reviewing existing brand, messaging and activities, as well as competitors and best practice.
Finding brand positioning gaps and opportunities.
Synthesising findings to provide recommendations for brand positioning and messaging opportunities.
Audience messaging activities and reframing the approach to profiling our users.
Feedback sessions to further explore and refine our recommendations.
A clarified brand positioning strategy aligned with OC Connections’ business and organisational goals, and with our market and audience insights.
Focused and easily actionable audience profiles and key messaging to support the brand positioning and better connect with audience needs and wants.
A comprehensive “non-cookie cutter” marketing action plan with activity recommendations that deliver for and support each audience profile, aligned with the refined brand strategy.